Menu
Showreel
- Creative Campaigns /
- Brand development /
- Design & Identity /
- Web production /
- SMM /
- Video and photo/
- production /
- Digital PR /
- Influencer marketing /
- AR & VR /
The Agency approaches every task with the goal of finding the most original and effective solution that will engage the audience. We provide creative strategies, innovative design, and captivating content. We apply our creative solutions to both large-scale campaigns and the smallest tasks.
Our goal is to find the most innovative and effective approach that will engage the audience and achieve the desired results.
Our in-house design studio allows us to tackle a wide range of visual challenges, including identity development, packaging, visual communications of all types, 3D modeling, website design, as well as mobile app development.
In fact, we're equipped to handle any visual task. Our agency was honored with The FWA design award for "mobile of the day".
Our agency has vast experience working with the international influencer scene, from local influencers to global superstars such as Wu-Tang Clan.
We work with both commercial placements and barter publications. This also extends to digital media, including working with journalists, press releases, and PR events.
Our agency has extensive experience working with augmented reality, virtual reality projects, digital fashion, as well as developing and promoting NFT projects.
Our agency has an in-house production unit that enables us to produce content of any complexity, from fashion films and short documentaries to complex video clips and highly intricate photography.
Our experience in managing social media has enabled us to build an infrastructure for producing multimedia content, writing copy, moderating, and providing round-the-clock support for our clients' accounts.
for Samsung
A series of videos and official photo materials to promote a range of smart home products and the SmartThings application. This visual communication is used on the GalaxyStore website and on social media.
for Xiaomi
Xiaomi 11 Lite 5g NE — premium phone designed for fashion-oriented audience.
To launch the phone in Russia, Ape Creative collaborated with fashion artist Anastasia Pilepchuk, who created a collection of art objects: masks symbolising the colors and features of the phone.
The masks served as a basis for creating key visuals that were used for all-over-the-country media campaign and promo videos for a digital media campaign. The concept "Create Your Style — Xiaomi x Pilepchuk" was supported by more than 50 media publications, including special project on ELLE.ru about the collaboration.
The campaign became one of the most successful for the brand in the eastern European market.
Video
for Trend Island
For the 2023 New Year Trend Island campaign we developed a concept of rabbit models that represented the variety of styles available in the store. This concept was a crucial element of communication that was utilised across all of Trend Island's channels: digital screens, OOH placements at Aviapark mall, SMM, and the website.
It was important that the images of the rabbits did not intersect with the images of the Aviapark shopping center, where Trend Island is located. The concept received a strong positive response from the audience and the rabbits continued to live on in the post-New Year sale.
for Red September
For the Pitti Uomo-2022 exhibition in Milan, where Red September was presented, we created a promotional video that explores the newest collection and the brand's DNA.
The video explores the themes of the origins of high aesthetics in a complex environment. The poem by poet Boris Ryzhy has been read for the video by artist Alexander Gorchilin.
The video was praised by many visitors to the exhibition and the media. Elle Russia even suggested their audience to watch it on the weekend instead of Netflix.
Video
for “6 Sotok”
A 360-degree receipt promotion, fully developed and implemented by Ape Creative, dedicated to Great Orthodox Lent (but with no religious exploitation), which is an essential part of Russian cultural background.
In the campaign, the brand communicated with the audience through promo videos featuring influencers Assol, ST, and Daria Melnikova, raising the topic of toxic communication between relatives.
Recipes of Care are tips on how to build communication in the family that will not be traumatic. The audience was invited to register receipts on the promo website and suggest their own recipes of care, which were turned into illustrations every week.
Each participant whose "recipes" passed moderation received bonus rubles on the "Giftery" card. The campaign reached 10 million people, and the number of registered products exceeded 30,000.
Video
series for re:Store
As part of the educational project re:Store Academy, Ape Creative created the season of documentary series called Masters&Practice.
Masters&Practice is a series of short films about creative methods in the context of personal stories of artists, designers, photographers, and musicians. As part of the re:Store Academy educational project, the viewer learns about the creative community and acquires practical skills.
Each episode is a two-in-one: a story and a masterclass on creativity using Apple technology. The techniques shared by the heroes are not universal - these are skills that will help you look at a particular aspect of creatisvity through the prism of a specific author. How to find inspiration in troubled times? How to find your own style? How does the toolset affect the realization of an idea?
There are 8 heroes, who took parts in the season: design studio and furniture manufacturer from recycled plastic Eburet, design bureau Holystick, association of digital artists Shcheloch, photographers Alexander Mazurov and Rustam Shagimordanov, artists Alexander Tito and Nikita Mamonov, musician and producer Nikita Kamensky.
All episodes on the:
YouTube Channel
for “Pomidorka”
The co-promotion of "Pomidorka" and the "6 Sotok" brand — "Veggie-bears" was built around a family of bears who loves vegetables very much.
A digital and OOH campaign, with video and static materials, led the audience to messengers (Telegram, WhatsApp, Viber), where all communication was built through a gaming bot.
The audience could create their own Veggie-bear, customising the character's clothing and details, or use one of the pre-made options. The Veggie-bear character interacted with users, played games, gave recipe suggestions, and gave out prizes for uploaded receipts. The campaign achieved KPIs of over 12 million reach and more than 15,000 uploaded receipts, each containing at least two products of the brand.
for Levi’s®
For Levi's South Africa and the Levi's Music Project South Africa, during indie performer Red Robyn's visit, we have created a documentary short film about her visit, which became part of the overall LMP South Africa campaign as part of the global initiative.
for Doc’s
Doc’s is a Russian brand of fashionable and high-quality clothing for doctors,
created by their colleagues.
Self-irony, good materials, and professional dialogue with
the audience are the distinctive qualities of Doc's.
For a year we managed all social media brand presence (6 platforms in total), including: monthly photo content creation, promotion (more than 1500 new followers per month, over 1 million reach, and constant growth in e-commerce platform visits), community management, influencer management, and working with industry leaders (interviews, articles, etc.).
for Borjomi
Special project for “Borjomi” — The song and video "Izumrud" were created in collaboration with a singer Manizha as part of a project to support the product "Borjomi in a can". The
video
premiered on a special landing page as a unique augmented reality experience, allowing for additional visuals to be created for the video.
18 million views
4 million unique
reach
60,000 augmented reality works
for Levi’s®
Ape Creative developed a multitude of digital solutions to support Levi's brand campaigns. Key projects included the Levi's Music Project Russia website and the multimedia portal PRLL Music.
The Levi's Music Project Russia website was created as part of the global Levi's Music Project initiative and was maintained for a year, updating musical and video content, allowing to track the process of selecting participants and finalists.
And the multimedia portal PRLL Music was created as part of the Levi's I Shape My World project in collaboration with the independent music label PRLL.
The PRLL Music portal was a full-fledged media platform for publishing and managing multimedia content. Both projects became important components of Levi's communication and received a
positive response from the audience and the global office.
Our team consists of creative specialists, marketers, copywriters, designers, photographers and videographers, producers, developers, and managers. Our team is based in Belgrade, Barcelona, Vilnius, and Moscow.
We speak English, Serbian, Lithuanian, and Russian.
and the clients
Our beloved clients
Ape Creative is an advertising and communication agency that develops and implements creative solutions in the digital environment and related areas.
Influencer marketing, promo campaigns, PR activations, social media marketing, video production, web development, smartphone app development, augmented reality, illustrations, photo sessions, collaborations with artists and musicians, interactive exhibitions — we use all the tools that marketing tasks and creative ideas may require.
Working in different European cities allows us to attract diverse specialists from various regions and countries,
enabling us to work not only with local markets but also develop strategies for brands in different regions.
Since 2015 we have gained significant experience working with a diverse range of tasks presented to us by international brands.
By providing exceptional customer service and leveraging our deep expertise, we have developed a reputation for being able to successfully tackle any challenge. In addition, we stay up-to-date with the latest technological solutions and communication trends, enabling us to provide the most innovative and effective solutions possible.
